{"id":9453,"date":"2026-07-03T12:42:36","date_gmt":"2026-07-03T12:42:36","guid":{"rendered":"https:\/\/artiwise.com\/tr\/?page_id=9453"},"modified":"2026-07-06T13:01:06","modified_gmt":"2026-07-06T13:01:06","slug":"artiwise-borusan-nextte-musterinin-sesini-nasil-olculebilir-aksiyona-donusturdu","status":"publish","type":"page","link":"https:\/\/artiwise.com\/tr\/artiwise-borusan-nextte-musterinin-sesini-nasil-olculebilir-aksiyona-donusturdu\/","title":{"rendered":"Artiwise, Borusan Next&#8217;te M\u00fc\u015fterinin Sesini Nas\u0131l \u00d6l\u00e7\u00fclebilir Aksiyona D\u00f6n\u00fc\u015ft\u00fcrd\u00fc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9453\" class=\"elementor elementor-9453\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e64b269 e-con-full e-flex e-con e-parent\" data-id=\"e64b269\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c0243e6 e-con-full e-flex e-con e-child\" data-id=\"c0243e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-521e3b0 e-con-full e-flex e-con e-child\" data-id=\"521e3b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-583621b e-con-full e-flex e-con e-child\" data-id=\"583621b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0025cc3 e-con-full e-flex e-con e-child\" data-id=\"0025cc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f7cac elementor-widget elementor-widget-heading\" data-id=\"49f7cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Artiwise, Borusan Next'te M\u00fc\u015fterinin Sesini Nas\u0131l \u00d6l\u00e7\u00fclebilir Aksiyona D\u00f6n\u00fc\u015ft\u00fcrd\u00fc<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-861ad88 elementor-widget elementor-widget-heading\" data-id=\"861ad88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Borusan Next'in, Artiwise CXM ile da\u011f\u0131n\u0131k kanallardan b\u00fct\u00fcnsel m\u00fc\u015fteri deneyimi y\u00f6netimine ge\u00e7erek memnuniyeti, NPS'i ve sat\u0131\u015f kanallar\u0131n\u0131 nas\u0131l b\u00fcy\u00fctt\u00fc\u011f\u00fcn\u00fc ke\u015ffedin.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3ed2cb e-con-full e-flex e-con e-child\" data-id=\"f3ed2cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb1633 elementor-widget elementor-widget-image\" data-id=\"cfb1633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-next_booklet_mockup.png\" class=\"attachment-full size-full wp-image-9462\" alt=\"\" srcset=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-next_booklet_mockup.png 1200w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-next_booklet_mockup-300x300.png 300w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-next_booklet_mockup-1024x1024.png 1024w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-next_booklet_mockup-150x150.png 150w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-next_booklet_mockup-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3fa0c1 e-con-full e-flex e-con e-child\" data-id=\"f3fa0c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b53be8a e-con-full e-flex e-con e-child\" data-id=\"b53be8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12fe0c2 e-con-full e-flex e-con e-child\" data-id=\"12fe0c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-af230ca e-con-full e-flex e-con e-child\" data-id=\"af230ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5b1a3 elementor-widget elementor-widget-heading\" data-id=\"fc5b1a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ne \u00d6\u011freneceksiniz?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af635f3 elementor-widget elementor-widget-heading\" data-id=\"af635f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Artiwise CXM'i farkl\u0131 k\u0131lan ne diye merak m\u0131 ediyorsunuz? M\u00fc\u015fterinin sesini, her kanalda ve her ad\u0131mda \u00f6l\u00e7\u00fclebilir bir d\u00f6n\u00fc\u015f\u00fcme nas\u0131l \u00e7evirdi\u011fimizi ke\u015ffedin.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9089142 elementor-widget elementor-widget-html\" data-id=\"9089142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  \/* Scoped styles only for this section *\/\n  .aw-learn-section * { box-sizing: border-box; }\n\n  .aw-learn-section {\n    padding: 64px 24px;\n    background: #ffffff;\n  }\n\n  .aw-learn-container {\n    max-width: 896px;\n    margin: 0 auto;\n  }\n\n  .aw-learn-grid {\n    display: grid;\n    grid-template-columns: 1fr;\n    gap: 24px;\n  }\n\n  @media (min-width: 768px) {\n    .aw-learn-grid {\n      grid-template-columns: repeat(2, 1fr);\n    }\n  }\n\n  .aw-learn-card {\n    padding: 24px;\n    border-radius: 12px;\n    background: #f8fafc;\n    border: 1px solid #e2e8f0;\n    transition: all .25s ease;\n  }\n\n  .aw-learn-card:hover {\n    border-color: rgba(79,167,255,.45);\n    box-shadow: 0 12px 28px rgba(15,23,42,.08);\n    transform: translateY(-3px);\n  }\n\n  \/* Premium Icon *\/\n  .aw-learn-icon{\n    width:52px;\n    height:52px;\n    border-radius:14px;\n    display:flex;\n    align-items:center;\n    justify-content:center;\n    margin-bottom:18px;\n    transition:.25s ease;\n  }\n\n  .aw-learn-card:hover .aw-learn-icon{\n    transform:scale(1.08) rotate(-3deg);\n  }\n\n  .aw-learn-icon svg{\n    width:24px;\n    height:24px;\n    stroke-width:2;\n  }\n\n  .aw-learn-text {\n    color:#334155;\n    font-size:16px;\n    line-height:1.6;\n    margin:0;\n    font-family:\"DM Sans\",sans-serif;\n  }\n\n  \/* Colors *\/\n  .aw-cyan{\n    background:rgba(6,182,212,.10);\n    color:#0891b2;\n  }\n\n  .aw-blue{\n    background:rgba(59,130,246,.10);\n    color:#2563eb;\n  }\n\n  .aw-violet{\n    background:rgba(139,92,246,.10);\n    color:#7c3aed;\n  }\n\n  .aw-emerald{\n    background:rgba(16,185,129,.10);\n    color:#059669;\n  }\n\n  .aw-amber{\n    background:rgba(245,158,11,.10);\n    color:#d97706;\n  }\n\n  .aw-learn-full{\n    grid-column:1\/-1;\n  }\n<\/style>\n\n<section class=\"aw-learn-section\">\n  <div class=\"aw-learn-container\">\n\n    <div class=\"aw-learn-grid\">\n\n      <!-- 1 -->\n      <div class=\"aw-learn-card\">\n        <div class=\"aw-learn-icon aw-cyan\">\n          <svg fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\">\n            <circle cx=\"12\" cy=\"5\" r=\"2\"\/>\n            <circle cx=\"5\" cy=\"19\" r=\"2\"\/>\n            <circle cx=\"19\" cy=\"19\" r=\"2\"\/>\n            <path d=\"M12 7v5M10.5 13L6.5 17M13.5 13l4 4\"\n              stroke-linecap=\"round\"\n              stroke-linejoin=\"round\"\/>\n          <\/svg>\n        <\/div>\n\n        <p class=\"aw-learn-text\">\n          Da\u011f\u0131n\u0131k m\u00fc\u015fteri ileti\u015fim kanallar\u0131n\u0131n tek bir b\u00fct\u00fcnsel deneyim g\u00f6r\u00fcn\u00fcm\u00fcnde nas\u0131l birle\u015ftirildi\u011fi\n        <\/p>\n      <\/div>\n\n      <!-- 2 -->\n      <div class=\"aw-learn-card\">\n        <div class=\"aw-learn-icon aw-blue\">\n          <svg fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\">\n            <path\n              d=\"M4 18L10 12L14 16L20 8\"\n              stroke-linecap=\"round\"\n              stroke-linejoin=\"round\"\/>\n            <path\n              d=\"M16 8h4v4\"\n              stroke-linecap=\"round\"\n              stroke-linejoin=\"round\"\/>\n          <\/svg>\n        <\/div>\n\n        <p class=\"aw-learn-text\">\n          \u00d6l\u00e7\u00fclemeyen lead yolculu\u011funun nas\u0131l \u00f6l\u00e7\u00fclebilir hale getirildi\u011fi ve %40 daha h\u0131zl\u0131 y\u00f6netildi\u011fi\n        <\/p>\n      <\/div>\n\n      <!-- 3 -->\n      <div class=\"aw-learn-card\">\n        <div class=\"aw-learn-icon aw-violet\">\n          <svg fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\">\n            <path\n              d=\"M21 15a3 3 0 01-3 3H8l-5 3V6a3 3 0 013-3h12a3 3 0 013 3z\"\n              stroke-linejoin=\"round\"\/>\n            <path\n              d=\"M11 8l-2 4h3l-1 4 4-6h-3l1-2\"\n              stroke-linejoin=\"round\"\/>\n          <\/svg>\n        <\/div>\n\n        <p class=\"aw-learn-text\">\n          Sosyal medyada yakla\u015f\u0131k 1 saniyelik yan\u0131t s\u00fcresi ve %100 yan\u0131t oran\u0131na nas\u0131l ula\u015f\u0131ld\u0131\u011f\u0131\n        <\/p>\n      <\/div>\n\n      <!-- 4 -->\n      <div class=\"aw-learn-card\">\n        <div class=\"aw-learn-icon aw-emerald\">\n          <svg fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\">\n            <path\n              d=\"M12 3a5 5 0 00-5 5c0 2 1 3.5 2.5 5V15h5v-2c1.5-1.5 2.5-3 2.5-5a5 5 0 00-5-5z\"\/>\n            <path\n              d=\"M10 19h4M9 22h6\"\n              stroke-linecap=\"round\"\/>\n          <\/svg>\n        <\/div>\n\n        <p class=\"aw-learn-text\">\n          M\u00fc\u015fterinin sesinden yeni bir sat\u0131\u015f kanal\u0131n\u0131n (kat\u0131l\u0131m finansman\u0131) nas\u0131l do\u011fdu\u011fu\n        <\/p>\n      <\/div>\n\n      <!-- 5 -->\n      <div class=\"aw-learn-card aw-learn-full\">\n        <div class=\"aw-learn-icon aw-amber\">\n          <svg fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\">\n            <rect\n              x=\"4\"\n              y=\"3\"\n              width=\"16\"\n              height=\"18\"\n              rx=\"2\"\/>\n            <path\n              d=\"M9 12l2 2 4-4\"\n              stroke-linecap=\"round\"\n              stroke-linejoin=\"round\"\/>\n          <\/svg>\n        <\/div>\n\n        <p class=\"aw-learn-text\">\n          \u0130\u00e7g\u00f6r\u00fclerin CX Story'ler arac\u0131l\u0131\u011f\u0131yla kurum i\u00e7i aksiyona ve s\u00fcrd\u00fcr\u00fclebilir memnuniyet k\u00fclt\u00fcr\u00fcne nas\u0131l d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc\n        <\/p>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4c0a7b e-con-full e-flex e-con e-child\" data-id=\"c4c0a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-398406c e-con-full e-flex e-con e-child\" data-id=\"398406c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-511c6a5 e-grid e-con-full e-con e-child\" data-id=\"511c6a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-25bd462 e-con-full e-flex e-con e-child\" data-id=\"25bd462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c00597 elementor-widget elementor-widget-heading\" data-id=\"0c00597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vaka \u00c7al\u0131\u015fmas\u0131 Hakk\u0131nda<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3876b elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae3876b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Borusan Otomotiv Grubu&#8217;nun \u00e7ok markal\u0131 ve \u00e7ok kanall\u0131 ikinci el ara\u00e7 platformu Borusan Next, m\u00fc\u015fteri deneyimini i\u015fin merkezindeki stratejik bir \u00f6ncelik olarak konumland\u0131rd\u0131.<\/p><p class=\"p1\">Bu PDF&#8217;te, Artiwise CXM&#8217;in Borusan Next&#8217;e b\u00fct\u00fcnsel bir m\u00fc\u015fteri deneyimi yap\u0131s\u0131 kurarken nas\u0131l destek oldu\u011funu; m\u00fc\u015fterinin sesini u\u00e7tan uca dinleyip i\u00e7g\u00f6r\u00fcleri do\u011frudan aksiyona nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6receksiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0bd02a elementor-widget elementor-widget-html\" data-id=\"f0bd02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  .aw-highlight-box {\n    padding: 16px;\n    border-radius: 12px;\n    background: #f8fafc; \/* cyan-50 *\/\n    border: 1px solid #e2e8f0; \/* cyan-200 *\/\n    display: flex;\n    align-items: flex-start;\n    gap: 12px;\n  }\n\n  .aw-highlight-icon {\n    width: 24px;\n    height: 24px;\n    flex-shrink: 0;\n    margin-top: 2px;\n    color: #4fa7ff; \/* cyan-600 *\/\n  }\n\n  .aw-highlight-text {\n    margin: 0;\n    font-size: 16px;\n    line-height: 1.6;\n    color: #164e63; \/* cyan-900 *\/\n    font-family: \"DM Sans\", sans-serif;\n  }\n<\/style>\n\n<div class=\"aw-highlight-box\">\n  <svg class=\"aw-highlight-icon\" fill=\"currentColor\" viewBox=\"0 0 20 20\">\n    <path fill-rule=\"evenodd\"\n      d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\"\n      clip-rule=\"evenodd\" \/>\n  <\/svg>\n\n  <p class=\"aw-highlight-text\">\nPanolar\u0131n ve skorlar\u0131n \u00f6tesine ge\u00e7en; memnuniyet, h\u0131z ve b\u00fcy\u00fcmeyi birlikte g\u00fc\u00e7lendiren, CXM'de yapay zek\u00e2n\u0131n ger\u00e7ek hayattaki pratik bir uygulama \u00f6rne\u011fi.\n  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19563c9 elementor-widget elementor-widget-image\" data-id=\"19563c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"789\" src=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-Next_tr_asset.png\" class=\"attachment-large size-large wp-image-9490\" alt=\"\" srcset=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-Next_tr_asset.png 1000w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-Next_tr_asset-300x296.png 300w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/07\/Borusan-Next_tr_asset-768x757.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-230dcf2 e-con-full e-flex e-con e-child\" data-id=\"230dcf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-868d70c elementor-widget elementor-widget-heading\" data-id=\"868d70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PDF \u0130\u00e7erisinde Neler Var<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d24995 elementor-widget elementor-widget-html\" data-id=\"0d24995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  \/* Scoped styles only for this section *\/\n  .aw-inside-section * { box-sizing: border-box; }\n\n  .aw-inside-section {\n    padding: 64px 24px;\n    background: #ffffff;\n  }\n\n  .aw-inside-container {\n    max-width: 896px; \/* max-w-4xl *\/\n    margin: 0 auto;\n  }\n\n  .aw-inside-title {\n    font-family: \"Fraunces\", serif;\n    font-size: 30px;\n    font-weight: 700;\n    text-align: center;\n    margin-bottom: 48px;\n    color: #0f172a; \/* slate-900 *\/\n    line-height: 1.2;\n  }\n\n  .aw-inside-title span {\n    color: #22d3ee; \/* text-cyan-400 *\/\n  }\n\n  .aw-inside-list {\n    display: flex;\n    flex-direction: column;\n    gap: 16px;\n  }\n\n  .aw-inside-item {\n    display: flex;\n    gap: 24px;\n    padding: 24px;\n    border-radius: 12px;\n    background: #f8fafc; \/* slate-50 *\/\n    border: 1px solid #e2e8f0; \/* slate-200 *\/\n    transition: all 0.2s ease;\n  }\n\n  .aw-inside-item:hover {\n    background: #ffffff;\n    box-shadow: 0 8px 18px rgba(15, 23, 42, 0.08);\n    transform: translateY(-1px);\n  }\n\n  .aw-inside-step {\n    width: 48px;\n    height: 48px;\n    border-radius: 999px;\n    flex-shrink: 0;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    color: #ffffff;\n    font-weight: 700;\n    font-size: 18px;\n    background: linear-gradient(135deg, #06b6d4 0%, #4fa7ff 50%, #3571ac 100%);\n  }\n\n  .aw-inside-content h3 {\n    margin: 0 0 6px;\n    font-size: 18px;\n    font-weight: 600;\n    color: #0f172a;\n    font-family: \"DM Sans\", sans-serif;\n  }\n\n  .aw-inside-content p {\n    margin: 0;\n    font-size: 16px;\n    color: #475569; \/* slate-600 *\/\n    line-height: 1.6;\n    font-family: \"DM Sans\", sans-serif;\n  }\n<\/style>\n\n<section class=\"aw-inside-section\">\n  <div class=\"aw-inside-container\">\n    <div class=\"aw-inside-list\">\n      <div class=\"aw-inside-item\">\n        <div class=\"aw-inside-step\">1<\/div>\n        <div class=\"aw-inside-content\">\n          <h3>1. Borusan Next'in Deneyim Vizyonu ve Zorluklar\u0131<\/h3>\n          <p>M\u00fc\u015fteri deneyimini b\u00fct\u00fcnsel ve \u00f6l\u00e7\u00fclebilir bi\u00e7imde y\u00f6netmenin neden kritik hale geldi\u011fi.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"aw-inside-item\">\n        <div class=\"aw-inside-step\">2<\/div>\n        <div class=\"aw-inside-content\">\n          <h3>\u00c7\u00f6z\u00fcm: Artiwise CXM ile B\u00fct\u00fcnsel Deneyim Y\u00f6netimi<\/h3>\n          <p>\n            T\u00fcm kanallar\u0131n tek g\u00f6r\u00fcn\u00fcmde birle\u015ftirilmesi, k\u00f6k neden ve duygu analizi, i\u00e7g\u00f6r\u00fcden aksiyona uzanan yap\u0131.\n          <\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"aw-inside-item\">\n        <div class=\"aw-inside-step\">3<\/div>\n        <div class=\"aw-inside-content\">\n          <h3>S\u00fcre\u00e7 ve Uygulama Yakla\u015f\u0131m\u0131<\/h3>\n          <p>M\u00fc\u015fterinin sesinden \u00f6ncelikli konular\u0131n nas\u0131l belirlendi\u011fi ve CX story'lerle aksiyona ge\u00e7irildi\u011fi.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"aw-inside-item\">\n        <div class=\"aw-inside-step\">4<\/div>\n        <div class=\"aw-inside-content\">\n          <h3>Sonu\u00e7lar ve Temel Kazan\u0131mlar<\/h3>\n          <p>+%22 memnuniyet, +19 puan NPS, +4 puan CSAT, %40 daha h\u0131zl\u0131 temas, %100 sosyal medya yan\u0131t\u0131 ve ~%10,1 yeni sat\u0131\u015f kanal\u0131.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"aw-inside-item\">\n        <div class=\"aw-inside-step\">5<\/div>\n        <div class=\"aw-inside-content\">\n          <h3>Hayata Ge\u00e7en Aksiyonlar ve Yol Haritas\u0131<\/h3>\n          <p>Lead yolculu\u011fu, sosyal medya otomasyonu ve yeni sat\u0131\u015f kanal\u0131ndan; s\u0131radaki d\u00f6n\u00fc\u015f\u00fcm ad\u0131mlar\u0131na.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2af2054 e-con-full e-flex e-con e-child\" data-id=\"2af2054\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba648e elementor-widget elementor-widget-heading\" data-id=\"6ba648e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kimler \u0130\u00e7in?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e30189 e-con-full e-flex e-con e-child\" data-id=\"8e30189\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc81ae8 e-con-full e-flex e-con e-child\" data-id=\"dc81ae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaacbbc elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"aaacbbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3765ab elementor-widget elementor-widget-heading\" data-id=\"f3765ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimi &amp; M\u00fc\u015fterinin Sesi Ekipleri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1f296f e-con-full e-flex e-con e-child\" data-id=\"c1f296f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4018f72 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"4018f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b385ee elementor-widget elementor-widget-heading\" data-id=\"8b385ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00fc\u015fteri Deneyimi Y\u00f6netimi \/ M\u00fc\u015fteri \u0130li\u015fkileri Liderleri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dba6251 e-con-full e-flex e-con e-child\" data-id=\"dba6251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0176569 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"0176569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da08509 elementor-widget elementor-widget-heading\" data-id=\"da08509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otomotiv Perakende &amp; Operasyon Ekipleri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6984e8d e-con-full e-flex e-con e-child\" data-id=\"6984e8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0515c8 elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"d0515c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-859a59c elementor-widget elementor-widget-heading\" data-id=\"859a59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sat\u0131\u015f ve Lead Y\u00f6netimi Ekipleri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9449e23 e-con-full e-flex e-con e-child\" data-id=\"9449e23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d55a elementor-view-stacked elementor-shape-square elementor-widget elementor-widget-icon\" data-id=\"5f4d55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00306e9 elementor-widget elementor-widget-heading\" data-id=\"00306e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dijital D\u00f6n\u00fc\u015f\u00fcm Payda\u015flar\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-138cbc2 e-con-full e-flex e-con e-child\" data-id=\"138cbc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9d56d63 e-con-full e-flex e-con e-child\" data-id=\"9d56d63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-032a1e7 e-con-full e-flex e-con e-child\" data-id=\"032a1e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d3151c e-con-full e-flex e-con e-child\" data-id=\"7d3151c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4dd5125 e-con-full e-flex e-con e-child\" data-id=\"4dd5125\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5e1c4 elementor-widget elementor-widget-heading\" data-id=\"ee5e1c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Borusan Next'in Ba\u015far\u0131 Hikayesini \u0130ndirin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29fa0d elementor-widget elementor-widget-heading\" data-id=\"d29fa0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A\u015fa\u011f\u0131daki formu doldurarak Borusan Next'in Ba\u015far\u0131 Hikayesine an\u0131nda eri\u015fin ve m\u00fc\u015fterinin sesinin nas\u0131l \u00f6l\u00e7\u00fclebilir CX iyile\u015ftirmelerine ve b\u00fcy\u00fcmeye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ke\u015ffedin.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b23cf92 e-con-full e-flex e-con e-child\" data-id=\"b23cf92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e433c5f elementor-widget elementor-widget-html\" data-id=\"e433c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n\tfunction wfa_pstMesgFrmFom(evt){\n\t\tif (evt.origin === 'https:\/\/crm.zoho.com' || evt.origin === 'https:\/\/crm.zohopublic.com') {\n\t\t\tvar loc_obj = JSON.stringify({\n\t\t\t\torigin: window.location.origin,\n\t\t\t\tpathname: window.location.pathname,\n\t\t\t\tsearch: window.location.search,\n\t\t\t\thash: window.location.hash\n\t\t\t});\n\t\t\tevt.source.postMessage(('prnt_wnd_pg_lc_rc_frm_prwindow_' + loc_obj), evt.origin);\n\t\t}\n\t}\n\twindow.addEventListener('message', wfa_pstMesgFrmFom, false);\n<\/script>\n<iframe width = '910px' height = '660px' src = 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Ne \u00d6\u011freneceksiniz? Artiwise CXM&#8217;i farkl\u0131 k\u0131lan ne diye merak m\u0131 ediyorsunuz? M\u00fc\u015fterinin sesini, her kanalda ve her ad\u0131mda \u00f6l\u00e7\u00fclebilir bir d\u00f6n\u00fc\u015f\u00fcme nas\u0131l \u00e7evirdi\u011fimizi ke\u015ffedin. Da\u011f\u0131n\u0131k m\u00fc\u015fteri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9462,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[129],"tags":[],"class_list":["post-9453","page","type-page","status-publish","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artiwise, Borusan Next&#039;te M\u00fc\u015fterinin Sesini Nas\u0131l \u00d6l\u00e7\u00fclebilir Aksiyona D\u00f6n\u00fc\u015ft\u00fcrd\u00fc<\/title>\n<meta name=\"description\" content=\"Borusan Next&#039;in, Artiwise CXM ile da\u011f\u0131n\u0131k kanallardan b\u00fct\u00fcnsel m\u00fc\u015fteri deneyimi y\u00f6netimine ge\u00e7erek memnuniyeti, NPS&#039;i ve sat\u0131\u015f kanallar\u0131n\u0131 nas\u0131l b\u00fcy\u00fctt\u00fc\u011f\u00fcn\u00fc ke\u015ffedin.\" \/>\n<meta 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