{"id":3184,"date":"2024-05-13T14:25:02","date_gmt":"2024-05-13T14:25:02","guid":{"rendered":"https:\/\/artiwise.com\/tr\/?p=3184"},"modified":"2026-02-27T08:20:52","modified_gmt":"2026-02-27T08:20:52","slug":"musterinin-sesi-voice-of-customer-konsepti-nedir","status":"publish","type":"post","link":"https:\/\/artiwise.com\/tr\/2024\/05\/13\/musterinin-sesi-voice-of-customer-konsepti-nedir\/","title":{"rendered":"M\u00fc\u015fterinin Sesi (Voice of Customer) Konsepti Nedir?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3184\" class=\"elementor elementor-3184\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e97f16 e-con-full e-flex e-con e-parent\" data-id=\"6e97f16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1865987 elementor-widget elementor-widget-text-editor\" data-id=\"1865987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u015eirketler uzun bir s\u00fcredir, <\/span><span style=\"font-weight: 400;\">m\u00fc\u015fteri deneyimi<\/span><span style=\"font-weight: 400;\"> yakla\u015f\u0131mlar\u0131nda reaktif bir tutum sergileyerek, m\u00fc\u015fteri geri bildirimlerine yan\u0131t verme ve mevcut sorunlar\u0131 \u00e7\u00f6zme \u00fczerine odakland\u0131lar. Ancak g\u00fcn\u00fcm\u00fczde, <\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\"><span style=\"font-weight: 400;\">m\u00fc\u015fterilerin %73&#8217;\u00fc, \u015firketlerin kendi ihtiya\u00e7 ve beklentilerini anlamas\u0131n\u0131 bekliyorlar.<\/span><\/a><\/p><p><b>Bu durum, g\u00fcn\u00fcm\u00fczde \u015firketlerin <\/b><b>s\u00fcrd\u00fcr\u00fclebilir m\u00fc\u015fteri memnuniyeti<\/b><b> sa\u011flamak i\u00e7in proaktif bir yakla\u015f\u0131ma ihtiya\u00e7 duydu\u011funu g\u00f6stermektedir.<\/b><span style=\"font-weight: 400;\"> Proaktif bir bak\u0131\u015f a\u00e7\u0131s\u0131,<\/span> <span style=\"font-weight: 400;\">M\u00fc\u015fterinin Sesi <\/span><span style=\"font-weight: 400;\">kavram\u0131n\u0131, potansiyel sorunlar\u0131 \u00f6nceden tespit etmeye ve \u00f6nlem almaya odaklar.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">M\u00fc\u015fteri geri bildirimlerinin analizi ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131n izlenmesiyle, \u015firketler gelecekte olu\u015fabilecek sorunlar\u0131 \u00f6ng\u00f6rebilir ve bu sorunlar\u0131 \u00f6nlemek i\u00e7in ad\u0131mlar atabilirler.<\/span><\/p><p><span style=\"font-weight: 400;\">Bu blog yaz\u0131s\u0131nda, <\/span><span style=\"font-weight: 400;\">M\u00fc\u015fterinin Sesi <\/span><span style=\"font-weight: 400;\">konseptine detayl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 sunaca\u011f\u0131z. Ayr\u0131ca, Artiwise \u00e7\u00f6z\u00fcm\u00fcn\u00fcn sa\u011flayaca\u011f\u0131 <\/span><span style=\"font-weight: 400;\">m\u00fc\u015fteri memnuniyetini art\u0131r\u0131c\u0131 faaliyetleri<\/span><span style=\"font-weight: 400;\"> de ele alaca\u011f\u0131z.<\/span><\/p><p>\u00a0<\/p><h3><strong>M\u00fc\u015fterinin Sesi (VoC)\u2019nin M\u00fc\u015fteri Memnuniyeti ve M\u00fc\u015fteri Sadakati ile \u0130li\u015fkisi<\/strong><\/h3><p><span style=\"font-weight: 400;\">M\u00fc\u015fterinin Sesi stratejilerinde proaktif bir yakla\u015f\u0131m edinmenin <\/span><span style=\"font-weight: 400;\">s\u00fcrd\u00fcr\u00fclebilir m\u00fc\u015fteri memnuniyeti<\/span><span style=\"font-weight: 400;\"> i\u00e7in \u00f6neminden bahsettik.<\/span><b> Peki,<\/b><b> M\u00fc\u015fterinin Sesi (Voice of Customer) Nedir?<\/b><\/p><p><span style=\"font-weight: 400;\">M\u00fc\u015fterinin Sesi (VoC)<\/span><span style=\"font-weight: 400;\">, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmetle ilgili arzular\u0131n\u0131, ihtiya\u00e7lar\u0131n\u0131, tercihlerini ve beklentilerini \u00f6zetleyen bir terimdir. M\u00fc\u015fterilerin toplu geri bildirimlerini, g\u00f6r\u00fc\u015flerini ve gereksinimlerini temsil eder ve kalite iyile\u015ftirmelerinin \u00fczerine in\u015fa edildi\u011fi temel olarak hizmet eder.\u00a0<\/span><\/p><p><b>M\u00fc\u015fterinin Sesi (VoC)<\/b><b> stratejilerini geli\u015ftirirken temel ama\u00e7<\/b><b> olumlu m\u00fc\u015fteri deneyimi <\/b><b>sa\u011flamak ve memnuniyeti art\u0131rmakt\u0131r.<\/b><\/p><p><span style=\"font-weight: 400;\">M\u00fc\u015fteri memnuniyetini sa\u011flamak m\u00fc\u015fteriyi anlamak ile ba\u015flar. VoC \u00e7\u00f6z\u00fcmleri sadece m\u00fc\u015fteriler ile daha iyi bir ileti\u015fim kurmay\u0131 sa\u011flamaz ayr\u0131ca operasyonel ve teknik faydalar da sa\u011flayarak<\/span><span style=\"font-weight: 400;\"> m\u00fc\u015fteri deneyimini<\/span><span style=\"font-weight: 400;\"> etkileyen t\u00fcm noktalar\u0131n geli\u015ftirilmesine olanak verir.<\/span><\/p><p><b>VoC \u00e7\u00f6z\u00fcmlerinin m\u00fc\u015fteri<\/b><b> memnuniyeti ve sadakatini <\/b><b>etkileyen faydalar\u0131 \u015fu \u015fekilde s\u0131ralanabilir;<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00fc\u015fterilerle Daha Derin Bir \u0130li\u015fki Kurmak: <\/b><span style=\"font-weight: 400;\">Geri bildirimleri aktif olarak dinleyerek ve gelen ve giden kanallardaki davran\u0131\u015f kal\u0131plar\u0131n\u0131 analiz eden \u015firketler, m\u00fc\u015fteri yolculu\u011funu iyile\u015ftirerek m\u00fc\u015fteri memnuniyetini art\u0131rabilir.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operasyonel Verimlili\u011fin Art\u0131r\u0131lmas\u0131: <\/b><span style=\"font-weight: 400;\">\u0130ster sat\u0131n alma s\u00fcrecini basitle\u015ftirmek, ister m\u00fc\u015fteri hizmetleri sorunlar\u0131n\u0131 daha verimli bir \u015fekilde \u00e7\u00f6zmek veya dahili i\u015f ak\u0131\u015flar\u0131n\u0131 optimize etmek olsun, VoC \u00e7\u00f6z\u00fcmleri i\u015fletmeleri m\u00fc\u015fterileri i\u00e7in daha sorunsuz ve tatmin edici bir deneyim sunma konusunda g\u00fc\u00e7lendirir.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hem \u00c7al\u0131\u015fanlar Hem de M\u00fc\u015fteriler i\u00e7in \u0130yile\u015ftirilmi\u015f Deneyim:<\/b><span style=\"font-weight: 400;\"> \u015eirketler, \u00f6n saflardaki personeli geri bildirim d\u00f6ng\u00fcs\u00fcne dahil ederek ve m\u00fc\u015fteri i\u00e7g\u00f6r\u00fclerine g\u00f6re hareket etmelerini sa\u011flayarak m\u00fc\u015fteri odakl\u0131l\u0131k ve s\u00fcrekli iyile\u015ftirme k\u00fclt\u00fcr\u00fcn\u00fc te\u015fvik edebilir.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">T\u00fcm bu faydalar M\u00fc\u015fterinin sesi (VoC) ile <\/span><span style=\"font-weight: 400;\">m\u00fc\u015fteri memnuniyeti ve sadakati <\/span><span style=\"font-weight: 400;\">aras\u0131nda g\u00fc\u00e7l\u00fc bir ba\u011flant\u0131 oldu\u011funu g\u00f6steriyor.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">K\u0131saca \u00f6zetlemek gerekirse, m\u00fc\u015fteri geri bildirimlerinin dikkate al\u0131nmas\u0131 ve bu geri bildirimlere dayal\u0131 olarak i\u015f stratejilerinin olu\u015fturulmas\u0131,<\/span><span style=\"font-weight: 400;\"> t\u00fcketici memnuniyetini<\/span><span style=\"font-weight: 400;\"> art\u0131r\u0131r. <\/span><b>Memnun m\u00fc\u015fteriler, genellikle markaya sad\u0131k kal\u0131r ve tekrar tekrar al\u0131\u015fveri\u015f yapma olas\u0131l\u0131klar\u0131 daha y\u00fcksektir.<\/b><\/p><p>\u00a0<\/p><h3><strong>Artiwise ile <\/strong><span style=\"font-weight: 400;\"><strong>M\u00fc\u015fteri Memnuniyetini Artt\u0131rman\u0131n Yollar\u0131<\/strong>\u00a0<\/span><\/h3><p><b>Artiwise VoC,<\/b><b> g\u00fc\u00e7l\u00fc yapay zeka yetenekleriyle desteklenen kapsaml\u0131 bir M\u00fc\u015fterinin Sesi (VoC) \u00e7\u00f6z\u00fcm\u00fcd\u00fcr.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">\u00c7e\u015fitli ileti\u015fim kanallar\u0131ndan gelen verilerin sorunsuz entegrasyonu ve analizi sayesinde Artiwise, m\u00fc\u015fteri duygular\u0131n\u0131n ve ortaya \u00e7\u0131kan e\u011filimlerin kapsaml\u0131 bir \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 sa\u011flar.<\/span><\/p><p><span style=\"font-weight: 400;\">Ayr\u0131ca, platform, en iyi uygulamalara uyum sa\u011flamak ve hassas m\u00fc\u015fteri verilerini korumak i\u00e7in<\/span><b> GDPR ve ISO 27001 uyumluluk \u00e7er\u00e7eveleri de <\/b><span style=\"font-weight: 400;\">dahil olmak \u00fczere yasal,<\/span> <span style=\"font-weight: 400;\">d\u00fczenleyici ve end\u00fcstri standartlar\u0131na da uygundur.<\/span><\/p><p><b>Artiwise &#8216;\u0131 farkl\u0131 k\u0131lan, farkl\u0131 sekt\u00f6rlerin \u00f6zel ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lama esnekli\u011fidir.<\/b><span style=\"font-weight: 400;\"> Bu \u00f6zelle\u015ftirilebilirlik, \u015firketlerin Artiwise\u2019\u0131 kendi benzersiz ihtiya\u00e7lar\u0131na g\u00f6re uyarlayabilmelerini sa\u011flayarak, g\u00fcn\u00fcm\u00fcz\u00fcn dinamik pazar ortam\u0131nda gezinmek i\u00e7in \u00e7ok y\u00f6nl\u00fc ve etkili bir ara\u00e7 haline getirir.<\/span><\/p><p><span style=\"font-weight: 400;\">Artiwise\u2019\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 ortaya koyan di\u011fer faydalar\u0131 ise \u015fu \u015fekilde \u00f6zetlenebilir.<\/span><\/p><h4>\u00a0<\/h4><h4><strong>M\u00fc\u015fteri Deneyimine B\u00fct\u00fcnsel Bir Yakla\u015f\u0131m Elde Edin<\/strong><\/h4><p><span style=\"font-weight: 400;\">Yaln\u0131zca geleneksel anketlere odaklanmak, <\/span><span style=\"font-weight: 400;\">m\u00fc\u015fterinin sesini<\/span><span style=\"font-weight: 400;\"> anlamak ve m\u00fc\u015fteri geri bildirimini analiz etmek i\u00e7in s\u0131n\u0131rl\u0131, reaktif ve odaklanmam\u0131\u015f bir yakla\u015f\u0131md\u0131r.\u00a0<\/span><\/p><p><b>Artiwise, \u00e7ok kanall\u0131 bir yakla\u015f\u0131m\u0131 i\u00e7eren nadir \u00e7\u00f6z\u00fcmlerden biridir, <\/b><span style=\"font-weight: 400;\">gelen ve giden bir\u00e7ok m\u00fc\u015fteri ileti\u015fim kanal\u0131n\u0131 kapsar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf4a3a elementor-widget elementor-widget-image\" data-id=\"2bf4a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"662\" src=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-1024x847.png\" class=\"attachment-large size-large wp-image-2026\" alt=\"\" srcset=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-1024x847.png 1024w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-300x248.png 300w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-768x636.png 768w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-1536x1271.png 1536w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-54x45.png 54w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-97x80.png 97w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-366x303.png 366w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-846x700.png 846w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-1148x950.png 1148w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3-1305x1080.png 1305w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/2-3.png 1740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed4c46 elementor-widget elementor-widget-text-editor\" data-id=\"1ed4c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Artiwise, \u00e7e\u015fitli kanallardan ger\u00e7ek zamanl\u0131 ve yap\u0131land\u0131r\u0131lmam\u0131\u015f geri bildirimleri analiz eder. Bu yakla\u015f\u0131m, m\u00fc\u015fteri duygular\u0131n\u0131n ve deneyimlerinin daha geni\u015f ve zaman\u0131nda analizini sa\u011flayarak daha derinlemesine ve<\/span><b> daha odakl\u0131 i\u00e7g\u00f6r\u00fcler sunar.\u00a0<\/b><\/p><p>\u00a0<\/p><h4><strong>Yapay Zeka ile Desteklenen VoC Analizinden Yararlan\u0131n\u00a0<\/strong><\/h4><p><span style=\"font-weight: 400;\">Yapay Zeka<\/span><span style=\"font-weight: 400;\"> m\u00fc\u015fterinin iletti\u011fi her bir yorumun hangi konu ve alt konular ile ilgili oldu\u011funu anlayarak aksiyon konular\u0131n\u0131 belirleyebilir ve bir konu a\u011fac\u0131 olu\u015fturabilir. Artiwise, m\u00fc\u015fterinin <\/span><span style=\"font-weight: 400;\">ses tonundan duygu analizi <\/span><span style=\"font-weight: 400;\">yapabilir ve\u00a0 gelen her bir yorumu an\u0131nda s\u0131n\u0131fland\u0131r\u0131p konular\u0131n\u0131 anl\u0131k olarak belirlenmesini sa\u011flayabilir.<\/span><\/p><p><b>Artiwise farkl\u0131 ileti\u015fim kanallar\u0131ndan gelen her bir yorumu ihtiyaca g\u00f6re te\u015fekk\u00fcr, \u015fikayet, talep gibi etiketlerle etiketleyebilir.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c7\u00f6z\u00fcm\u00fcn metin analiti\u011fi yetenekleri ile yap\u0131lan bu etiketleme sonucunda \u015firket \u00f6ncelik vermesi gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc yorumlar\u0131 h\u0131zla tespit edip onlar\u0131n i\u015fleme konulmas\u0131n\u0131 \u00f6ncelendirerek, olumsuz yorumlar\u0131n yay\u0131lmas\u0131n\u0131n \u00f6n\u00fcn\u00fc kesebilir veya olumlu izlenimlerin kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rabilir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bd031 elementor-widget elementor-widget-image\" data-id=\"34bd031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"620\" src=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-1024x794.png\" class=\"attachment-large size-large wp-image-2027\" alt=\"\" srcset=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-1024x794.png 1024w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-300x233.png 300w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-768x596.png 768w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-1536x1192.png 1536w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-58x45.png 58w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-103x80.png 103w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-391x303.png 391w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-902x700.png 902w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-1224x950.png 1224w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3-1392x1080.png 1392w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/3-3.png 1740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289499a elementor-widget elementor-widget-text-editor\" data-id=\"289499a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Ayr\u0131ca Artiwise\u2019\u0131n<\/b><b> yapay zeka<\/b><b> \u00f6zellikleri \u015funlar\u0131 da kapsar;<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do\u011fal Dil \u0130\u015fleme (Natural Language Processing)<\/b><b>: <\/b><span style=\"font-weight: 400;\">Do\u011fal Dil \u0130\u015fleme (NLP), bilgisayarlar\u0131n insan dilini anlamas\u0131n\u0131, yorumlamas\u0131n\u0131 ve olu\u015fturmas\u0131n\u0131 sa\u011flamaya odaklanan yapay zeka dal\u0131d\u0131r. NLP algoritmalar\u0131, yaz\u0131l\u0131 metin ve konu\u015fma dili gibi do\u011fal dil verilerini i\u015fler ve analiz eder, anlam, duygu ve ba\u011flam \u00e7\u0131kar\u0131r.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diyalog Analizi<\/b><b>: <\/b><span style=\"font-weight: 400;\">Artiwise&#8217;\u0131n diyalog analizi yetenekleri, hem m\u00fc\u015fteri temsilcisinin hem de m\u00fc\u015fterinin s\u00f6ylemleri aras\u0131ndaki ayr\u0131m\u0131 yapar. Bu analizler kapsaml\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirilir, sadece bireysel s\u00f6ylemleri de\u011fil, ayn\u0131 zamanda metnin veya \u00e7a\u011fr\u0131n\u0131n tamam\u0131n\u0131 da incelenir.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u00f6k Neden Analizi:<\/b> <span style=\"font-weight: 400;\">K\u00f6k neden analizi, bir sorunun veya olay\u0131n temel nedenini veya nedenlerini belirlemeyi ama\u00e7layan y\u00f6ntemli bir s\u00fcre\u00e7tir. M\u00fc\u015fteri Deneyimi\u2019nde m\u00fc\u015fterilerin marka veya hizmete y\u00f6nelik olumlu ve olumsuz alg\u0131lar\u0131na katk\u0131da bulunan temel fakt\u00f6rleri anlamak i\u00e7in uygulan\u0131r.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yapay Zeka Duygu Analizi:<\/b> <span style=\"font-weight: 400;\">Bu y\u00f6ntem metni \u00e7e\u015fitli konulara ay\u0131r\u0131r ve ard\u0131ndan her konuyla ili\u015fkilendirilen duyguyu, pozitif, negatif veya n\u00f6tr olarak belirler. Bu, \u015firketlerin ayr\u0131nt\u0131l\u0131 m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcleri elde etmesini sa\u011flar.<\/span><\/li><\/ul><h3>\u00a0<\/h3><h4><strong>Bilin\u00e7li Stratejik Kararlar Al\u0131n<\/strong><\/h4><p><b>Artiwise VoC<\/b><b>, ger\u00e7ek zamanl\u0131 <\/b><b>m\u00fc\u015fteri geri bildirimlerinden<\/b><b> elde edilen i\u00e7g\u00f6r\u00fcler sayesinde \u015firketlerin stratejik karar alma s\u00fcre\u00e7lerini kolayla\u015ft\u0131r\u0131r.<\/b><\/p><p><span style=\"font-weight: 400;\">Platform, eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler sa\u011flarken ayn\u0131 zamanda memnuniyet giri\u015fimlerinin yat\u0131r\u0131m getirisinin \u00f6l\u00e7\u00fclmesine ve NPS puanlar\u0131 \u00fczerindeki eylemlerin etkinli\u011finin izlenmesine olanak tan\u0131r.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-933b04a elementor-widget elementor-widget-image\" data-id=\"933b04a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"662\" src=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-1024x847.png\" class=\"attachment-large size-large wp-image-2028\" alt=\"\" srcset=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-1024x847.png 1024w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-300x248.png 300w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-768x636.png 768w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-1536x1271.png 1536w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-54x45.png 54w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-97x80.png 97w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-366x303.png 366w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-846x700.png 846w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-1148x950.png 1148w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1-1305x1080.png 1305w, https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2024\/01\/5-1.png 1740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff02f56 elementor-widget elementor-widget-text-editor\" data-id=\"ff02f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, Artiwise\u2019\u0131n ak\u0131ll\u0131 trend analizi arac\u0131 sadece ger\u00e7ek zamanl\u0131 m\u00fc\u015fteri verilerini takip etmekle kalmaz; zaman bazl\u0131 i\u00e7g\u00f6r\u00fcleri derinlemesine inceler, bu sayede \u015firketler ortaya \u00e7\u0131kan trendleri ve <\/span><b>konular\u0131 proaktif bir \u015fekilde takip edip do\u011fru stratejileri olu\u015fturabilirler.<\/b><\/p><p>\u00a0<\/p><h3><strong>Yenilik\u00e7i Bak\u0131\u015f A\u00e7\u0131m\u0131zla Anketlerin \u00d6tesine Ge\u00e7menizi Sa\u011fl\u0131yoruz<\/strong><\/h3><p><b>Artiwise olarak<\/b><b> yapay zeka<\/b><b> alan\u0131nda \u00fcr\u00fcn geli\u015ftirme odakl\u0131 bir misyonla yola \u00e7\u0131kt\u0131k. <\/b><span style=\"font-weight: 400;\">\u00dcr\u00fcnlerimizi sunmak i\u00e7in ihtiya\u00e7 duydu\u011fumuz teknolojilerde cesur ve giri\u015fimci ad\u0131mlar atmaktan \u00e7ekinmiyoruz.<\/span><\/p><p><span style=\"font-weight: 400;\">Kuruldu\u011fumuz g\u00fcnden bu yana, sekt\u00f6rdeki bir\u00e7ok rakibin bile hen\u00fcz kullanamad\u0131\u011f\u0131 teknolojilere \u00f6nc\u00fcl\u00fck ederek geldi\u011fimiz noktaya gururla bak\u0131yoruz.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Artiwise\u2019\u0131n <\/span><span style=\"font-weight: 400;\">M\u00fc\u015fteri Deneyimi<\/span><span style=\"font-weight: 400;\"> operasyonlar\u0131n\u0131za sa\u011flayaca\u011f\u0131 fayday\u0131 ve platformun yapay zeka\u00a0 yeteneklerini sergilemek i\u00e7in bir <\/span><b>haftal\u0131k bir proje olarak tasarlanm\u0131\u015f \u00fccretsiz bir POC hizmeti sunuyoruz.<\/b><\/p><p><a href=\"https:\/\/artiwise.com\/#Form\"><b>Bizimle hemen ileti\u015fime ge\u00e7in<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">bir hafta i\u00e7inde <\/span><span style=\"font-weight: 400;\">Artiwise VoC <\/span><span style=\"font-weight: 400;\">platformu ile\u00a0 m\u00fc\u015fteri geri bildirim verilerinizi analiz edelim ve <\/span><span style=\"font-weight: 400;\">M\u00fc\u015fteri Deneyimi<\/span><span style=\"font-weight: 400;\"> operasyonlar\u0131n\u0131zdaki temel darbo\u011fazlar\u0131 ve f\u0131rsatlar\u0131 belirleyelim.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u015eirketler uzun bir s\u00fcredir, m\u00fc\u015fteri deneyimi yakla\u015f\u0131mlar\u0131nda reaktif bir tutum sergileyerek, m\u00fc\u015fteri geri bildirimlerine yan\u0131t verme ve mevcut sorunlar\u0131 \u00e7\u00f6zme \u00fczerine odakland\u0131lar. Ancak g\u00fcn\u00fcm\u00fczde, m\u00fc\u015fterilerin %73&#8217;\u00fc, \u015firketlerin kendi ihtiya\u00e7 ve beklentilerini anlamas\u0131n\u0131 bekliyorlar. Bu durum, g\u00fcn\u00fcm\u00fczde \u015firketlerin s\u00fcrd\u00fcr\u00fclebilir m\u00fc\u015fteri memnuniyeti sa\u011flamak i\u00e7in proaktif bir yakla\u015f\u0131ma ihtiya\u00e7 duydu\u011funu g\u00f6stermektedir. Proaktif bir bak\u0131\u015f a\u00e7\u0131s\u0131, M\u00fc\u015fterinin Sesi kavram\u0131n\u0131, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"sektor":[133],"class_list":["post-3184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","sektor-cx-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00fc\u015fterinin Sesi (Voice of Customer) Nedir? | Artiwise<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fterinin Sesi konseptini detayl\u0131 bir \u015fekilde \u00f6\u011frenmek ve Artiwise\u2019\u0131n M\u00fc\u015fterinin Sesi (VoC) \u00e7\u00f6z\u00fcm\u00fc ile ilgili detayl\u0131 bilgi almak i\u00e7in blo\u011fumuza g\u00f6z at\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artiwise.com\/tr\/2024\/05\/13\/musterinin-sesi-voice-of-customer-konsepti-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fterinin Sesi (Voice of Customer) Nedir? 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