{"id":9107,"date":"2026-03-16T10:36:12","date_gmt":"2026-03-16T10:36:12","guid":{"rendered":"https:\/\/artiwise.com\/tr\/?p=9107"},"modified":"2026-03-16T11:03:41","modified_gmt":"2026-03-16T11:03:41","slug":"musteri-deneyiminin-kilcal-damarlarina-kadar-iniyoruz","status":"publish","type":"post","link":"https:\/\/artiwise.com\/tr\/2026\/03\/16\/musteri-deneyiminin-kilcal-damarlarina-kadar-iniyoruz\/","title":{"rendered":"M\u00fc\u015fteri Deneyiminin K\u0131lcal Damarlar\u0131na Kadar \u0130niyoruz"},"content":{"rendered":"

Bu i\u00e7erik, CEO ve Kurucu Orta\u011f\u0131m\u0131z Tanel Temel\u2019in D\u00dcNYA Gazetesi i\u00e7in verdi\u011fi r\u00f6portajdan hi\u00e7bir editoryal de\u011fi\u015fiklik yap\u0131lmadan yay\u0131mlanm\u0131\u015ft\u0131r.<\/em><\/strong><\/h4>\n

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\u201cM\u00fc\u015fteri deneyiminin k\u0131lcal damarlar\u0131na kadar iniyoruz\u201d<\/strong><\/h2>\n

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Yapay zek\u00e2y\u0131 kullanarak m\u00fc\u015fteri sesini (Voice of Customer) kapsaml\u0131 bir \u015fekilde analiz eden Artiwise, \u015firketlerin operasyonel verimliliklerini art\u0131rmas\u0131na yard\u0131mc\u0131 oluyor. Giri\u015fimin CEO\u2019su Tanel Temel, T\u00fcrkiye pazar\u0131nda elde ettikleri ba\u015far\u0131lar\u0131 \u00f6ncelikle ABD ve \u0130ngiltere pazar\u0131na ta\u015f\u0131yarak b\u00fcy\u00fctmeyi hedeflediklerini ifade etti.<\/h3>\n

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Artiwise yola; sessiz m\u00fc\u015fterilerin yaratt\u0131\u011f\u0131 g\u00f6r\u00fcnmeyen ekono\u00admik kayb\u0131, yapay zek\u00e2 destek\u00adli m\u00fc\u015fteri deneyimi analiti\u00ad\u011fiyle g\u00f6r\u00fcn\u00fcr ve y\u00f6netilebilir hale getirmek amac\u0131yla \u00e7\u0131k\u00adt\u0131. \u201cM\u00fc\u015fteri konu\u015fmuyorsa sorun yok san\u0131l\u0131yor. Oysa en b\u00fcy\u00fck ekonomik kay\u0131p sessiz m\u00fc\u015fterilerden geliyor\u201d diyen Artwise CEO\u2019su Tanel Temel, 2015\u2019e kadar kurumsal hayat\u00adta teknoloji ekiplerinde \u00e7al\u0131\u015f\u00adt\u0131, \u201ci\u00e7 m\u00fc\u015fteri memnuniyeti\u201d ve i\u015f s\u00fcre\u00e7lerini h\u0131zland\u0131r\u00adma konusunda fark yaratt\u0131. Orta\u011f\u0131 Fatih Samet \u00c7etin ile 2015\u2019te kurduklar\u0131 Artiwise\u2019i \u2018m\u00fc\u015fteri sesi\u2019 (Voice of Cus\u00adtomer – VOC) kavram\u0131n\u0131 mer\u00adkezine alan bir m\u00fc\u015fteri dene\u00adyimi (CX) teknolojisi olarak konumland\u0131rd\u0131klar\u0131n\u0131 kayde\u00adden Temel, \u201cAmac\u0131m\u0131z, mil\u00adyonlarca m\u00fc\u015fteri temas nok\u00adtas\u0131ndaki da\u011f\u0131n\u0131k sesleri tek bir resimde topla\u00admak. Bu sesi ak\u00adsiyona ve eko\u00adnomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek. Temel problemi de \u2018sessiz ve g\u00fcr\u00fclt\u00fcl\u00fc m\u00fc\u015fteri\u2019 olarak ta\u00adn\u0131mlad\u0131k. Kurumlarda m\u00fc\u015f\u00adteri sesi; \u00e7a\u011fr\u0131 merkezi, chat\u00adbot, sosyal medya, mobil uygulama, anketler ve \u00fcst y\u00f6\u00adnetime yaz\u0131lan bireysel me\u00adsajlar gibi \u00e7ok say\u0131da kanal\u00adda da\u011f\u0131n\u0131k halde bulunuyor. B\u00fcy\u00fck \u00f6l\u00e7ekli kurumlarda bu ses y\u00fcz milyonlarca dakika\u00adya ula\u015f\u0131yor. Bu seslerin insan g\u00fcc\u00fcyle analizi hem maliyetli ve yava\u015f hem de \u00f6nceliklen\u00addirmesi olduk\u00e7a zordur. Ar\u00adtiwise bu noktada yapay zek\u00e2 ile \u00f6l\u00e7eklenebilir bir \u00e7\u00f6z\u00fcm sunuyor.<\/h5>\n

\"\"<\/p>\n

Sesten \u00e7oklu\u00a0<\/strong>duygu analizi<\/strong><\/h4>\n

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Temel, sesli ve yaz\u0131\u00adl\u0131 t\u00fcm m\u00fc\u015fteri verileri\u00adni analiz ettiklerini ifade ederek, \u201cM\u00fc\u015fteri deneyi\u00adminin k\u0131lcal damar\u00adlar\u0131na kadar iniyoruz. Po\u00adzitif \/ nega\u00adtif ayr\u0131m\u0131 ye\u00adrine, ayn\u0131 ge\u00adri bildirim i\u00e7indeki \u00e7ok\u00adlu duygular\u0131 ayr\u0131\u015ft\u0131r\u0131yoruz. Bunu da asl\u0131n\u00adda mesaj i\u00e7indeki b\u00fct\u00fcn verileri analiz ederek yap\u0131yoruz. M\u00fc\u015fteri bildirim\u00adden \u2018nerede sorun var, han\u00adgi noktaya yat\u0131r\u0131m yap\u0131lma\u00adl\u0131, d\u00fczeltilirse ne kadar gelir \/ tasarruf sa\u011flan\u0131r\u2019 sorular\u0131y\u00adla markaya bir analiz sunuyo\u00adruz. Geli\u015fmi\u015f \u2018Aspect-Based Sentiment Analysis\u2019 (konu bazl\u0131 duygu analizi) \u00f6zelli\u011fi\u00admiz sayesinde, m\u00fc\u015fterinin bir konuda olumsuz, ba\u015fka bir konuda olumlu olabildi\u011fi du\u00adrumlar\u0131 tespit ediyoruz. \u00d6r\u00adne\u011fin, randevu s\u00fcrecinden \u015fik\u00e2yet\u00e7i ama personel mem\u00adnuniyeti y\u00fcksek. Bu analiz\u00adler, firmalar\u0131n m\u00fc\u015fteri yolcu\u00adluklar\u0131ndaki her ad\u0131m\u0131 yapay zek\u00e2 ile otomatik olarak olu\u015f\u00adturmas\u0131n\u0131 sa\u011flarken, gele\u00adneksel dan\u0131\u015fmanl\u0131k s\u00fcre\u00e7le\u00adrini ortadan kald\u0131r\u0131yor\u201d dedi.<\/h5>\n

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6 metrekareden\u00a0<\/strong>180 metrekarelik ofise<\/strong><\/h4>\n

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\u0130stanbul Teknik \u00dcniversi\u00adtesi Teknokent\u2019e 2017 y\u0131l\u0131n\u00addaki ilk de\u011ferlendirmede 100 \u00fczerinden 92,5 puanla kabul edildiklerini anlatan Temel, 3 ki\u015filik ekip ve 6 metrekarelik ofisten, 42 ki\u015filik ekip ve 180 metrekarelik ofise ula\u015ft\u0131k\u00adlar\u0131n\u0131 ifade etti. Temel, 8\u2019den fazla %100 yerli Ar-Ge proje\u00adsi tamamland\u0131klar\u0131n\u0131 kayde\u00adderek, \u00fcr\u00fcnlerinin a\u011f\u0131rl\u0131kl\u0131 olarak otomotiv ve bankac\u0131\u00adl\u0131k sekt\u00f6rlerinde kullan\u0131ld\u0131\u011f\u0131\u00adn\u0131 belirtti. Temel, \u201cArtiwise sayesinde, bir bankada y\u0131ll\u0131k 160 milyon TL net kazan\u00e7 el\u00adde edildi\u011fi ortaya kondu. \u0130n\u00adsan g\u00fcc\u00fcyle yap\u0131lamayacak analiz, yapay zek\u00e2 ile m\u00fcmk\u00fcn oldu. Otomotiv sekt\u00f6r\u00fcnde ise ar\u0131zalar %40 daha erken tespit ediliyor. Artiwise kullanan ku\u00adrumlard m\u00fc\u015fteri memnuyeti\u00adni \u00f6l\u00e7en NPS\u2019de art\u0131 5 puan ar\u00adt\u0131\u015f sa\u011flarken, bu art\u0131\u015f, tavsiye oran\u0131 ve marka de\u011feri a\u00e7\u0131s\u0131n\u00addan kritik\u201d diye konu\u015ftu.<\/h5>\n

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T\u00fcrkiye pazar potansiyeli y\u00fcksek<\/strong><\/h4>\n

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M\u00fc\u015fteri deneyimi (CX) pazar\u0131 hakk\u0131nda bilgiler payla\u015fan Temel, \u015funlar\u0131 s\u00f6yledi: \u201cGlobal Pazar 15 milyar dolar civar\u0131nda, ABD, 6,9 milyar dolar, \u0130ngiltere 1 milyar dolar. T\u00fcrkiye\u2019de ise Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc yakla\u015f\u0131k 100 milyon dolar. T\u00fcrkiye\u2019de CX yat\u0131r\u0131mlar\u0131, yurt d\u0131\u015f\u0131na g\u00f6re 3\u20134 kat daha d\u00fc\u015f\u00fck. Bu a\u00e7\u0131dan pazar\u0131n potansiyeli olduk\u00e7a y\u00fcksek\u201d<\/h5>\n

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\u00d6ncelikli hedef, ABD ve \u0130ngiltere\u2019de b\u00fcy\u00fcyerek d\u00fcnyaya a\u00e7\u0131lmak<\/strong><\/h4>\n

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Temel, biri 5 di\u011fer 15 milyon dolar de\u011ferleme \u00fczerinden ger\u00e7ekle\u015fen iki yat\u0131r\u0131m turunu tamamlad\u0131klar\u0131n\u0131 dile getirerek, \u201cBizim hedefimiz CXM alan\u0131nda bir oyun kurucu olmak ve \u00fclkemizde bunu ba\u015fard\u0131k. T\u00fcrkiye\u2019nin m\u00fchendislik g\u00fcc\u00fcyle geli\u015ftirdi\u011fimiz platformumuzu, 2028 y\u0131l\u0131na kadar alan\u0131nda d\u00fcnyan\u0131n en \u00e7ok tercih edilen ilk 3 \u00e7\u00f6z\u00fcm\u00fcnden biri haline getirece\u011fiz. Bu yolculuk Artiwise\u2019\u0131n oldu\u011fu kadar T\u00fcrk teknoloji ekosisteminin de bir ba\u015far\u0131 hik\u00e2yesi olacak. \u00dc\u00e7\u00fcnc\u00fc yat\u0131r\u0131m turu i\u00e7in haz\u0131rl\u0131klar\u0131m\u0131za ba\u015flad\u0131k. Hedefimiz bu kez 50 milyon dolar de\u011ferleme ile tura girmek. Yurt d\u0131\u015f\u0131nda da b\u00fcy\u00fcmeyi planl\u0131yoruz. Stratejik olarak \u00f6nceli\u011fimiz ABD ve \u0130ngiltere odakl\u0131 b\u00fcy\u00fcmek. ABD\u2019de pilot m\u00fc\u015fteri g\u00f6r\u00fc\u015fmelerinde ileri a\u015famaya geldik. Bu ay Londra\u2019da may\u0131sta New York\u2019ta m\u00fc\u015fteri g\u00f6r\u00fc\u015fmelerimiz olacak. Yapay zek\u00e2 vizyonlar\u0131ndan s\u00f6z eden Temel, b\u00fcy\u00fck Dil Modelleri (LLM) ile yeni dillere adaptasyon s\u00fcresi aylardan g\u00fcnlere indi\u011fine dikkat \u00e7ekti. Temel, Artiwise\u2019in ChatGPT\u2019nin \u2018genel CX \u00f6nerisi\u2019 sundu\u011fu yerde, mikro, sekt\u00f6r-spesifik i\u00e7 g\u00f6r\u00fc \u00fcretti\u011fini vurgulad\u0131.<\/h5>\n

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Bu i\u00e7erik ilk olarak D\u00dcNYA Gazetesi\u2019nde yay\u0131mlanm\u0131\u015ft\u0131r.<\/em>
Orijinal r\u00f6portaja a\u015fa\u011f\u0131daki ba\u011flant\u0131dan ula\u015fabilirsiniz:<\/em>
\ud83d\udd17 https:\/\/www.dunya.com\/ekonomi\/artwise-ceosu-tanel-temel-musteri-deneyiminin-kilcal-damarlarina-kadar-iniyoruz-haberi-818347<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"

Bu i\u00e7erik, CEO ve Kurucu Orta\u011f\u0131m\u0131z Tanel Temel\u2019in D\u00dcNYA Gazetesi i\u00e7in verdi\u011fi r\u00f6portajdan hi\u00e7bir editoryal de\u011fi\u015fiklik yap\u0131lmadan yay\u0131mlanm\u0131\u015ft\u0131r.   \u201cM\u00fc\u015fteri deneyiminin k\u0131lcal damarlar\u0131na kadar iniyoruz\u201d   Yapay zek\u00e2y\u0131 kullanarak m\u00fc\u015fteri sesini (Voice of Customer) kapsaml\u0131 bir \u015fekilde analiz eden Artiwise, \u015firketlerin operasyonel verimliliklerini art\u0131rmas\u0131na yard\u0131mc\u0131 oluyor. Giri\u015fimin CEO\u2019su Tanel Temel, T\u00fcrkiye pazar\u0131nda elde ettikleri ba\u015far\u0131lar\u0131 […]<\/p>\n","protected":false},"author":5,"featured_media":9122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"sektor":[],"class_list":["post-9107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basinda-artiwise"],"yoast_head":"\nM\u00fc\u015fteri Deneyiminin K\u0131lcal Damarlar\u0131na Kadar \u0130niyoruz - Artiwise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artiwise.com\/tr\/2026\/03\/16\/musteri-deneyiminin-kilcal-damarlarina-kadar-iniyoruz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Deneyiminin K\u0131lcal Damarlar\u0131na Kadar \u0130niyoruz - Artiwise\" \/>\n<meta property=\"og:description\" content=\"Bu i\u00e7erik, CEO ve Kurucu Orta\u011f\u0131m\u0131z Tanel Temel\u2019in D\u00dcNYA Gazetesi i\u00e7in verdi\u011fi r\u00f6portajdan hi\u00e7bir editoryal de\u011fi\u015fiklik yap\u0131lmadan yay\u0131mlanm\u0131\u015ft\u0131r.   \u201cM\u00fc\u015fteri deneyiminin k\u0131lcal damarlar\u0131na kadar iniyoruz\u201d   Yapay zek\u00e2y\u0131 kullanarak m\u00fc\u015fteri sesini (Voice of Customer) kapsaml\u0131 bir \u015fekilde analiz eden Artiwise, \u015firketlerin operasyonel verimliliklerini art\u0131rmas\u0131na yard\u0131mc\u0131 oluyor. 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