{"id":9771,"date":"2026-11-05T08:42:20","date_gmt":"2026-11-05T08:42:20","guid":{"rendered":"https:\/\/artiwise.com\/tr\/?p=9771"},"modified":"2026-11-05T10:52:05","modified_gmt":"2026-11-05T10:52:05","slug":"artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi","status":"publish","type":"post","link":"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/","title":{"rendered":"Artiwise ve Borusan Next\u2019e M\u00fc\u015fteri Deneyimi D\u00f6n\u00fc\u015f\u00fcm\u00fcnde D\u00fcnya Birincili\u011fi"},"content":{"rendered":"<p><strong>Borusan Next\u2019in Artiwise CXM ile farkl\u0131 kanallardaki m\u00fc\u015fteri geri bildirimlerini sat\u0131\u015f ve hizmet kararlar\u0131na ta\u015f\u0131d\u0131\u011f\u0131 \u00e7al\u0131\u015fma, Customer Centricity World Series 2026\u2019da \u00fc\u00e7 uluslararas\u0131 ba\u015far\u0131 elde etti.<\/strong><\/p>\n<p>Artiwise ve Borusan Next, <strong>Digital Strategy \/ Transformation<\/strong> kategorisinde <strong>d\u00fcnya birincili\u011fi (World Series Winner)<\/strong> kazand\u0131. \u0130\u015f birli\u011fi, <strong>Best Use of AI in CX<\/strong> kategorisinde de <strong>Avrupa b\u00f6lge birincili\u011fi (European Regional Winner)<\/strong> ve <strong>k\u00fcresel j\u00fcri takdiri (Highly Commended)<\/strong> ald\u0131.<\/p>\n<h2>Artiwise CXM m\u00fc\u015fteri yolculu\u011funu nas\u0131l g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131?<\/h2>\n<p>\u0130kinci el ara\u00e7 al\u0131m\u0131nda m\u00fc\u015fteri deneyimi, ilk ara\u00e7 aray\u0131\u015f\u0131ndan sat\u0131\u015f sonras\u0131 deste\u011fe kadar uzan\u0131yor. Borusan Next, farkl\u0131 ileti\u015fim kanallar\u0131na ula\u015fan m\u00fc\u015fteri geri bildirimlerini <strong>Artiwise CXM\u2019de<\/strong> bir araya getirerek bu yolculu\u011fu tek bir g\u00f6r\u00fcn\u00fcmde de\u011ferlendirebildi. <strong>M\u00fc\u015fteri Yolculu\u011fu Analizi<\/strong>, ekiplerin geri bildirimleri ilgili temas noktalar\u0131yla ili\u015fkilendirmesine ve m\u00fc\u015fterilerin hangi ad\u0131mlarda zorland\u0131\u011f\u0131n\u0131 belirlemesine yard\u0131mc\u0131 oldu.<\/p>\n<p><strong>Yapay zek\u00e2 destekli duygu analizi<\/strong>, memnuniyet ve memnuniyetsizli\u011fin hangi konularda yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131. <strong>K\u00f6k neden analizi<\/strong> ise tekrar eden geri bildirimlerin hangi s\u00fcre\u00e7lerle ba\u011flant\u0131l\u0131 oldu\u011funu ara\u015ft\u0131rmay\u0131 kolayla\u015ft\u0131rd\u0131. Borusan Next ekipleri bu bulgular\u0131 birlikte de\u011ferlendirerek hangi m\u00fc\u015fteri sorunlar\u0131na \u00f6ncelik vereceklerini belirleyebildi.<\/p>\n<h2>CX Hik\u00e2yeleri ile i\u00e7g\u00f6r\u00fcler ekiplerin aksiyonuna d\u00f6n\u00fc\u015ft\u00fc<\/h2>\n<p>Borusan Next, \u00f6ncelik verdi\u011fi konular\u0131 <strong>CX Hik\u00e2yeleri (CX Story)<\/strong> arac\u0131l\u0131\u011f\u0131yla \u00e7\u00f6z\u00fcmden sorumlu ekiplere ta\u015f\u0131d\u0131. Her hik\u00e2ye, m\u00fc\u015fterinin ya\u015fad\u0131\u011f\u0131 sorunu, bu sorunu destekleyen geri bildirimleri ve \u00f6nerilen iyile\u015ftirmeyi bir araya getirdi. B\u00f6ylece ekipler hangi ad\u0131m\u0131 \u00fcstleneceklerini ve uygulama sonras\u0131nda m\u00fc\u015fteri deneyiminde neyin de\u011fi\u015fti\u011fini ayn\u0131 \u00e7er\u00e7evede takip edebildi.<\/p>\n<p>Kat\u0131l\u0131m finansman\u0131 se\u00e7ene\u011finin sat\u0131\u015f s\u00fcrecine eklenmesi, bu i\u015f birli\u011finin ticari kararlara nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Artiwise CXM, m\u00fc\u015fteri geri bildirimlerindeki finansman beklentisini g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131. Borusan Next ekibi de bu i\u00e7g\u00f6r\u00fcy\u00fc m\u00fc\u015fterilerine sundu\u011fu yeni bir finansman se\u00e7ene\u011fine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n<h2>Sat\u0131\u015f ve hizmet s\u00fcre\u00e7lerinde \u00f6l\u00e7\u00fclen sonu\u00e7lar<\/h2>\n<p>Yay\u0131mlanan Borusan Next vaka \u00e7al\u0131\u015fmas\u0131nda, i\u015f birli\u011fi kapsam\u0131nda \u015fu sonu\u00e7lar payla\u015f\u0131ld\u0131.<\/p>\n<ul>\n<li>Potansiyel m\u00fc\u015fteri yolculu\u011fu <strong>%40 daha h\u0131zl\u0131<\/strong> y\u00f6netildi.<\/li>\n<li><strong>Net Tavsiye Skoru (NPS) 19 puan<\/strong> y\u00fckseldi.<\/li>\n<li><strong>M\u00fc\u015fteri Memnuniyeti Skoru (CSAT) 4 puan<\/strong> y\u00fckseldi.<\/li>\n<li>Sosyal medyada <strong>%100 yan\u0131t oran\u0131na<\/strong> ula\u015f\u0131ld\u0131.<\/li>\n<\/ul>\n<p>M\u00fc\u015fterinin sesini sat\u0131\u015ftan hizmete uzanan karar s\u00fcre\u00e7lerine ta\u015f\u0131mak i\u00e7in birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z Borusan Next ekibine ve iyile\u015ftirmeleri hayata ge\u00e7iren t\u00fcm ekiplere te\u015fekk\u00fcr ediyoruz.<\/p>\n<p>Uygulama ad\u0131mlar\u0131n\u0131 ve sonu\u00e7lar\u0131 <a href=\"https:\/\/artiwise.com\/tr\/artiwise-borusan-nextte-musterinin-sesini-nasil-olculebilir-aksiyona-donusturdu\/\">Borusan Next ba\u015far\u0131 hik\u00e2yesinde inceleyin<\/a>. Platformun m\u00fc\u015fteri geri bildirimlerini analize ve aksiyona nas\u0131l ba\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in <a href=\"https:\/\/artiwise.com\/tr\/platform\/\">Artiwise CXM\u2019i ke\u015ffedin<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Borusan Next\u2019in Artiwise CXM ile farkl\u0131 kanallardaki m\u00fc\u015fteri geri bildirimlerini sat\u0131\u015f ve hizmet kararlar\u0131na ta\u015f\u0131d\u0131\u011f\u0131 \u00e7al\u0131\u015fma, Customer Centricity World Series 2026\u2019da \u00fc\u00e7 uluslararas\u0131 ba\u015far\u0131 elde etti. Artiwise ve Borusan Next, Digital Strategy \/ Transformation kategorisinde d\u00fcnya birincili\u011fi (World Series Winner) kazand\u0131. \u0130\u015f birli\u011fi, Best Use of AI in CX kategorisinde de Avrupa b\u00f6lge birincili\u011fi (European [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"sektor":[],"class_list":["post-9771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basin-bulteni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artiwise ve Borusan Next\u2019e M\u00fc\u015fteri Deneyimi D\u00f6n\u00fc\u015f\u00fcm\u00fcnde D\u00fcnya Birincili\u011fi - Artiwise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artiwise ve Borusan Next\u2019e M\u00fc\u015fteri Deneyimi D\u00f6n\u00fc\u015f\u00fcm\u00fcnde D\u00fcnya Birincili\u011fi - Artiwise\" \/>\n<meta property=\"og:description\" content=\"Borusan Next\u2019in Artiwise CXM ile farkl\u0131 kanallardaki m\u00fc\u015fteri geri bildirimlerini sat\u0131\u015f ve hizmet kararlar\u0131na ta\u015f\u0131d\u0131\u011f\u0131 \u00e7al\u0131\u015fma, Customer Centricity World Series 2026\u2019da \u00fc\u00e7 uluslararas\u0131 ba\u015far\u0131 elde etti. Artiwise ve Borusan Next, Digital Strategy \/ Transformation kategorisinde d\u00fcnya birincili\u011fi (World Series Winner) kazand\u0131. \u0130\u015f birli\u011fi, Best Use of AI in CX kategorisinde de Avrupa b\u00f6lge birincili\u011fi (European [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/\" \/>\n<meta property=\"og:site_name\" content=\"Artiwise\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T08:42:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T10:52:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/11\/Borusan_Next_Artiwise_CCWS_2026_Basin_Gorseli.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"didem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"didem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/\"},\"author\":{\"name\":\"didem\",\"@id\":\"https:\/\/artiwise.com\/tr\/#\/schema\/person\/340f68d7fc5cf11e98f7234ebc1c6ac0\"},\"headline\":\"Artiwise ve Borusan Next\u2019e M\u00fc\u015fteri Deneyimi D\u00f6n\u00fc\u015f\u00fcm\u00fcnde D\u00fcnya Birincili\u011fi\",\"datePublished\":\"2026-11-05T08:42:20+00:00\",\"dateModified\":\"2026-11-05T10:52:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/artiwise.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artiwise.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/11\/Borusan_Next_Artiwise_CCWS_2026_Basin_Gorseli.jpg\",\"articleSection\":[\"Bas\u0131n B\u00fclteni\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/\",\"url\":\"https:\/\/artiwise.com\/tr\/2026\/11\/05\/artiwise-ve-borusan-nexte-musteri-deneyimi-donusumunde-dunya-birinciligi\/\",\"name\":\"Artiwise ve Borusan Next\u2019e M\u00fc\u015fteri Deneyimi D\u00f6n\u00fc\u015f\u00fcm\u00fcnde D\u00fcnya Birincili\u011fi - 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