Automated analysis of high-volume open-ended feedback with AI
Identified store-level challenges & opportunities through location-based insights
Prioritized improvement initiatives using NPS Impact Analysis
Used Root Cause & Trend Analysis to track evolving customer expectations
Turned both customer feedback & employee "thank you" messages into strategic intelligence
Migros, one of Türkiye’s leading retail brands, set out to strengthen its customer experience management strategy with an AI-powered CXM approach.
In this PDF, you’ll see how Artiwise supported Migros in creating a centralized Voice of Customer structure—enabling faster analysis, clearer prioritization, and real-time store action insights.
A practical, real-world example of AI in CXM — beyond dashboards and scores.
Why managing feedback at scale became critical.
AI-driven capabilities including topic-based sentiment, root cause analysis, and NPS impact intelligence.
How the integration enabled real-time insight generation across channels.
From automated feedback analysis to store-level action maps and category-level NPS drivers.
Including trend shifts, operational improvement areas, and employee recognition intelligence.