Customer Experience Story

The Story of the Customer Journey Is Now More Visible Than Ever.

Every interaction your customers have with your brand creates a new story.
CX Story brings all these moments together into a single flow and reveals their impact on your brand.

Trusted By Leading Companies

Customer Experience Stories
Not only answer “What happened?”

but also “What was the impact on the brand?”

What Happened?

All touchpoints across the customer journey — including broken processes and moments of strong experience — become visible within a single story flow.

What Was the Impact?

The effect of every experience moment on satisfaction, loyalty, and financial outcomes is transformed into a data-driven narrative.

See the Root of the Story

CX Story moves beyond traditional analysis focused solely on complaints.
Users can now view the entire experience panorama in a single, seamless flow.

Root Causes

Identify the underlying causes behind negative experiences

Satisfaction Areas

Discover areas where customer satisfaction is strong

Emotional Shift

Analyze the emotional change between both ends of the experience

Loyalty Touchpoints

Find the touchpoints that strengthen customer loyalty

Beyond Metrics:
How Satisfaction Scores Contribute to the Story

CX Story doesn’t present satisfaction scores as standalone numbers.
Every score is part of a larger story.

5'li Özellik Kutuları

Touchpoint Impact

Shows how each touchpoint contributes to customer satisfaction.

Action Impact

Reveals which actions drove meaningful change.

Experience Story

Transforms data into a clear and professional narrative.

Shared Experience Language

Creates a common CX understanding across teams.

Performance Visibility

Makes annual customer experience performance visible.

The Role of Actions in the Story:
“This Action Led to This Outcome”

Every action in CX Story becomes a results-driven narrative.

Which root cause led to this action?

How did this action impact the emotion score?

How did it impact customer touchpoints?

What was the estimated impact on revenue?

CX Story turns actions into more than a simple to-do list;
each action becomes a turning point in your brand’s experience evolution.

Customer Experience Stories Dashboard

The Big Picture of the Entire Story Built Throughout the Year

The Customer Experience Stories dashboard brings together all customer experience stories created throughout the year in a single view.
By year-end, teams rely on clear, data-driven answers — not intuition.

This page is not a CX summary; it is the annual book of your brand’s experience strategy.

CX Story Sections

Which areas showed improvement?

📈 Customer Service +18% 💻 Digital Channels +24% ⚡ Response Time -32%

What delighted customers the most this year?

🚀 Fast Delivery 🌟 24/7 Support 🔄 Easy Returns

Which problems did we address with which actions?

Identified 234
Resolved 204
%87 Success Rate

What was the estimated impact of our story on revenue?

₺2.4M
Positive Impact
Customer Retention +15%

What strategic opportunities exist for next year?

🎯 Personalization 📱 Mobile Experience 🤖AI Integration

Why Customer Experience Stories?

Open a New Chapter in Experience Management.

Customer Experience Stories go beyond traditional reporting
and transform the end-to-end customer experience into a single, cohesive story.

Holistic Story

An end-to-end experience narrative from beginning to end

Meaningful Integration

Data, emotion, action, and business impact in a single framework

Shared Language

A common CX language across departments

Business Impact

Connecting CX metrics to revenue and performance

Executive Alignment

A strong narrative that supports decision-making

Don’t Just Take Our Word for It — Hear It from Our Clients

Thanks to the Artiwise team, we can analyze our data quickly and take action based on real-time insights. Whenever we need, we can access all data at branch and store level, making our company’s strengths and areas for improvement clearly visible—together.

Sertan Kırlı Customer Insights & Engagement Group Manager · Migros

In banking, it is not always possible to put artificial intelligence directly in front of customers. With Artiwise, we chose to embed AI into our operations first—making employees’ work easier and reducing error rates. As a natural result, we clearly observed an increase in customer satisfaction.

Olcay Atlıoğlu Deputy General Manager (CIO) · Halkbank

As a 101-year-old institution, we have always placed customer interest at the center. While seeking solutions that deepen our customer experience focus through new technologies, we established a highly valuable collaboration with Artiwise. With teams working as one, this synergy delivered successful results in a short time.

Seçil Ünlüsoy Customer Relations Department Manager · İş Bankası

This year, we truly worked as one team with Artiwise in a highly productive way. We integrated many channels including the call center, complaints, chatbot, social media, and branch correspondence. Being able to analyze all customer voices in an integrated manner became one of the most satisfying outcomes across the organization.

Havvanur Özdemir Assistant Digital Banking Strategy Manager · İş Bankası

We had conducted similar studies before, but never at this scale or with such a large volume of data. Together with Artiwise, we transformed experience data into a structure accessible to all teams—not just one. Now everyone sees the same data and speaks the same language.

Burcu Tabaş Assistant Manager · İş Bankası

We are not on the front line of direct customer interaction; we focus on channels where technical issues arise. By bringing together all customer voices—surveys, social media, and complaint channels—we made common problems visible in one place. This allows us to detect issues before they turn into warranty costs and act more proactively.

Elif Gülçimen Quality Methods & Planning Manager · Tofaş

Raw customer data alone has no meaning. With the AI-powered Artiwise CXM, we transform this data into actionable insights and detect part- and defect-based signals at an early stage. In many cases that later reflect on warranty, we clearly see that Artiwise identified the issue in advance—providing proactive alerts and acting almost like a working companion for our teams.

Efe İldem Digital Transformation Lead · Tofaş

At its core, the problem is simple: moving the customer smoothly from point A to point B. But due to the scale of operations, we needed a structure that simplifies the process. With Artiwise, we gather all data in one place, see disruptions more clearly, and make the end-to-end customer journey fully visible.

Burcu Can CX Channel Management Manager · Kolay Gelsin

Before Artiwise, we spent weeks manually reading customer complaints. In the very first outputs, we saw that the results perfectly matched our manual analyses. Beyond the technology, we built a truly strong partnership through both ways of working and communication.

Ezgi Aktaş CX & Process Improvement Specialist · Borusan Next

Artiwise provides a powerful analytics platform, but the real value emerges through mutual feedback between teams. Thanks to this collaboration, we regularly produce brand-level insights and report them to our manufacturer. Analyzing data and closing the feedback loop takes these outputs to a much higher level.

Melike Yegül CX Customer Management Unit Manager · Borusan Otomotiv

Frequently Asked Questions

How Does Artiwise Benefit the Contact Centres with Its Agent Quality Assurance Module?

Artiwise benefits the contact centres by ensuring adherence to quality standards during customer interactions, thus increasing customer satisfaction. It identifies training needs, improves agent performance through feedback and metrics, provides insights into the overall customer experience, and contributes to operational efficiency by automating evaluation processes.

Which Industries Can Benefit From Artiwise Agent Quality Assurance Modules?

Artiwise is a highly customizable VoC solution developed with industry-specific AI models. Therefore, it can be used by companies in any industry to enhance operational efficiency and unlock sustainable customer satisfaction.

How Does Artiwise Calculate Call Centre Agent Productivity?

The agent quality assurance module tracks various performance metrics such as call resolution time, call handling time, number of calls handled, customer satisfaction scores, and adherence to quality standards. These metrics provide insights into the productivity levels of individual agents.

Can the Agent Quality Assurance Module Compare Agent Performance?

Yes, the agent quality assurance module can compare agent performance by evaluating and showcasing agent performance metrics and adherence to quality standards, allowing managers to identify top-performing agents and areas for improvement.

How Does Artiwise Demonstrate Its Effectiveness Through a Proof of Concept (POC)?

Artiwise provides a complementary Proof of Concept (POC) service, designed as a one-week project to showcase the platform’s capabilities. During this period, Artiwise analyses your contact centre data using its advanced VoC platform. The POC aims to identify and present key bottlenecks in your contact centre operations, offering a practical demonstration of how Artiwise VoC Platform can bring valuable insights to empower your customer service teams.

Make Every Touchpoint Meaningful for Your Customers.

Discover personalized Customer Experience Stories.