Guide for Transforming for a Proactive CX Management with Artiwise

Nowadays, there is a decline in customer satisfaction across almost every industry due to the proliferation of alternatives across various product and service categories, resulting in heightened customer expectations, intensified competition, rapid dissemination of information, and diminished personal interactions.

Therefore, Customer Experience (CX) serves as a main differentiating factor for companies, and 80% of organisations anticipate competing primarily based on CX.

Achieving sustainable customer satisfaction while delivering the ultimate omnichannel customer experience requires adopting a proactive CX management approach utilising AI-powered VoC tools.

However, organisations need to understand what Proactive CX Management means before acting on and building their strategies to effectively increase their NPS/Net Promoter Score and CSAT/Customer Satisfaction Score.