Artiwise significantly improves the ‘customer journey’ in automotive businesses by providing deep insights from various touchpoints, including sales interactions, service appointments, customer inquiries, and feedback channels. Artiwise provides prioritisation areas of customer satisfaction and pain points. In sales, this might involve personalising the buying experience or adjusting marketing tactics. In service, it could lead to more efficient service processes or targeted after-sales support. Overall, Artiwise’s contributions lead to a more responsive, customer-centric approach, enhancing customer satisfaction and loyalty in the automotive industry.