Rapor: Market Zincirlerinde Müşteri Deneyimi
Türkiye’de Zincir Marketlerde Müşteri Deneyimi Raporu: 2023-2024 Analizi Dijitalleşmenin hızla artması, müşteri deneyimini rekabet avantajının en önemli unsurlarından biri haline getirdi. Market zincirlerinde müşteri deneyimi, müşterinin mağazaya adım attığı andan itibaren başlayan ve mağaza düzeni, alışveriş süreci, ödeme, müşteri hizmetleri ile alışveriş sonrası deneyimlerini içeren geniş bir temas noktaları yelpazesini kapsıyor. Hatta, bu temas noktaları […]
Guide for Integrating VoC into Customer Journey Mapping
Guide for Integrating VoC into Customer Journey Mapping So far, most businesses have relied on understanding customers’ potential actions related to their stage in the customer journey. For example, if the customer is in the awareness stage, most businesses focus on attracting their attention and providing valuable information that positions their brand as a potential […]
Guide: Transforming for a Proactive CX Management with Artiwise
Guide for Transforming for a Proactive CX Management with Artiwise Nowadays, there is a decline in customer satisfaction across almost every industry due to the proliferation of alternatives across various product and service categories, resulting in heightened customer expectations, intensified competition, rapid dissemination of information, and diminished personal interactions. Therefore, Customer Experience (CX) serves as […]