Customer experience data in banking plays a major role in satisfying customer expectations and remaining competitive. Scrutinizing customer experience data as correctly and efficiently as possible determines brand security, revenue growth, and customer loyalty.
Artiwise CX & VoC platform provides businesses with a map that analyzes the whole customer journey from the first interaction to long-term loyalty throughout all communication channels. We guarantee sustainable customer satisfaction with our holistic CX approach that allows banks to gain comprehensive insights to understand customer interactions better and increase sales performance by making informed strategic decisions.
Digitalization has intensified competition among banks and forced them to alter their marketing strategies to improve customer satisfaction. Customers began to demand easy, efficient, and personalized digital solutions along with the amenities that digitalization and AI technologies bring. According to research by Bain & Company, %81 of customers expect personalized offerings from their banks. Therefore, there is a strong connection between how the CX data is analyzed and improvements in sales performance. Banks that lead in digitalization can utilize CX data as a weapon against their rivals and set themselves apart. Let’s dive into the correlation between CX data and sales performance and learn how you can impact sales performance by analyzing CX in depth.
The Connection Between CX Data and Sales Performance
Customer experience and sales performance are mutually dependent. Customer satisfaction needs to be maintained through various channels for the banks to remain competitive. CX has a crucial impact on sales success since satisfactory customer experience is key to customer retention. According to PwC, %32 of customers leave a brand they love after just one bad experience. CX’s data-driven sales strategies in banking create the personalized experience that customers wish for.
Artiwise CX & VoC platform approaches CX holistically and gathers data from multiple channels such as outbound and inbound calls, webchat, social media, surveys, feedback, and support tickets. Analyzing customer experience in detail provides a broader perspective for banks to consider compared to traditional surveys.
Customers’ journeys in sales are personalized through insights gathered from data analysis. These personalizations include coming up with segmentation strategies to gain new customers and increasing opportunities for cross-selling and up-selling to existing customers.
Artiwise CX & VoC platform differs from other customer experience management solutions with its unique VoC platform that goes beyond traditional surveys. AI-driven customer experience for banks accelerates business growth by giving actionable insights about the customers.
The Role of Artiwise VoC Platform
Artiwise CX & VoC platform provides an insightful report that consists of data from various channels about customer experience. It helps sales teams realize underlying root causes, detect pain points, customize offerings, and therefore be one step ahead of the competition.
Voice of Customer (VoC) for banks ensures sustainable customer satisfaction by pinpointing critical instances in the customer journey with the help of AI-based analysis. We strengthen the CX strategies of banks with our industry-specific AI modeling and sentiment-driven CX ROI calculation. Our CX & VoC platform outshines other CX management systems with its unique analysis techniques.
Customer Journey Mapping for Banks
Customer journey mapping is a comprehensive analysis of a customer’s entire experience with a brand, from their initial interaction to their latest. Artiwise CX & VoC platform can optimize your customers’ journey and maintain long-term loyalty and customer satisfaction by creating personalized experiences tailored to how each customer interacts with the brand.
Root-Cause Analysis
To improve customer satisfaction, you need to develop impactful solutions that will meet the customers’ expectations. Our AI-driven root-causes analysis can identify underlying causes of customer problems and empower sales teams by helping them to come up with strategic decisions accordingly.
Sentiment Analysis
Sentiment analysis tracks the sentiment score during the customer journey. This analysis gives insights into customer emotions and shows how to improve the customer experience.
These features of the Artiwise CX & VoC platform benefit sales teams by enabling them to take instant action in line with customers’ expectations, create targeted offers, and improve customer satisfaction.
Strategic Advantages for Banks to Use CX Data
Improving sales performance in banks is possible with the strategic usage of CX data. PR Newswire’s research shows that 84% of companies that make an effort to enhance customer experience have reported a revenue increase.
Our holistic approach to the customer journey meticulously captures CX data from multiple channels to provide a deeper analysis of customers’ emotional interactions with the bank. Banks can use VoC’s powerful insights to ensure operational excellence, increase business growth, and foster customer loyalty. Banking sales strategies with CX include data-driven decision-making in sales processes that will meet the expectations and needs of the customers. By using CX data, banks can reduce costs, as the most effective strategies are tailored to customer needs, eliminating the need for trial-and-error approaches.
Digital experiences appeal more to the customers and personalized experiences are much more likely to satisfy them and foster loyalty. 80% of customers indicate that they are more likely to do business with a company that offers personalized experiences and 90% of them find personalization appealing in customer experience. We offer more personalized services with customer segmentation and ensure companies create customer loyalty and gain new customers with compelling, digitalized CX.
Identifying the possible issues in the customer journey across all communication channels, including call center operations, increases workforce efficiency for banks. You can take action following CX data and improve your team’s performance in a way that will satisfy your customers with the help of Artiwise.
Boosting Bank Sales with CX Insights: Artiwise CX & VoC Platform
Using CX data effectively is critical for banks to improve their sales performance. Artiwise’s CX analytics for financial services help banks analyze CX data efficiently and achieve tangible results from these insights.
At Artiwise, we transform customer service interactions into valuable insights into customers’ needs, sentiments, and preferences with data gathered from multiple channels. Enhancing your CX initiatives with us helps you improve customer satisfaction and loyalty by identifying the root causes of issues and areas for improvement. You can increase customers’ trust, and retention and ensure revenue growth with a visualized interactive dashboard which the Artiwise CX & VoC platform provides. We help companies stay competitive by adapting to changing customer needs and making informed decisions.
If you are considering enhancing bank revenue with CX data, feel free to contact us. We can help you take action and improve sales performance through our exceptional AI-driven customer management services specialized for banking.
